Work
Results from real campaigns across B2B SaaS, consumer apps, healthcare, education, and e-commerce. All metrics are from actual client work.
Recent Work2024-2026
Lead quality transformation via Value-Based Bidding
Multi-channel paid media generating 400+ MQLs/month across Google, Bing, Meta, and LinkedIn. Implemented Value-Based Bidding with custom Salesforce signals to optimize for lead qua...
$190K/month in budget savings from acquisition diagnostic
Conducted a deep acquisition diagnostic for the C-suite revealing that $487K/month in UA spend was generating only ~$50K in non-brand revenue, while organic users drove $4.45M/mont...
Global B2B expansion — APAC/India market launch
Managed Google Ads across US, EMEA, APAC, and India for an enterprise cybersecurity company. Launched APAC/India expansion with full-funnel TOFU/MOFU/BOFU campaigns targeting data ...
Meta CPA reduced 81% in 8 weeks
Running Google Ads, Meta Ads, and LinkedIn for a B2B fulfillment SaaS. Implemented Value-Based Bidding with Salesforce lead value integration and built a conversion retraction pipe...
Brand incrementality measurement via bid walking
Analyzed brand vs. non-brand bidding strategy using bid walking methodology. Systematically varied brand spend to measure organic absorption of branded demand, validating that most...
Previous Work
Patient recruitment for Phase 3 Alzheimer's study
Helped Cognito drive patient referrals for their Phase 3 Alzheimer's study by rigorously testing ad creatives and then optimizing budgets and targeting. The team successfully met t...
Telehealth appointment generation for fibromyalgia treatment
Built Facebook campaigns to drive telehealth doctor appointments for Swing Care's fibromyalgia treatment plans. Developed deep funnel conversion points and disqualifying questionna...
Multi-million dollar campaigns for MBA program applications
Managed multi-million dollar Meta and Google campaigns to drive high quality applications to Quantic's MBA programs. Instrumented platforms to optimize and report against ROAS goal...
Medical trial recruitment — wildly successful under budget
Developed and launched a Facebook campaign to drive medical trial participants. The resulting campaign was wildly successful and recruited many extra patients within a tight window...
Consumer credit app — web to native app transition
Managed acquisition for Upturn's high volume consumer credit dispute platform. Tested flow, creative, and channels including Apple Search Ads, Facebook, Google App Ads, Spotify, an...
Sold out top-rated charcoal grill through paid media
Developed ads, testing, and bidding strategies to help Spark Grills sell out of their top-rated charcoal grill.