Global B2B expansion — APAC/India market launch

Managed Google Ads across US, EMEA, APAC, and India for an enterprise cybersecurity company. Launched APAC/India expansion with full-funnel TOFU/MOFU/BOFU campaigns targeting data security and compliance buyers.

Results

• India MOFU CPA improved 3x: $573 to $183/conversion
• India TOFU Display at $17/conversion — best efficiency across all regions
• India MOFU volume increased 14x month-over-month (5 to 70 conversions)
• APAC 6Sense display scaled +751%
• India 6Sense display scaled +341%

Platforms