Consumer credit app — web to native app transition

Managed acquisition for Upturn's high volume consumer credit dispute platform. Tested flow, creative, and channels including Apple Search Ads, Facebook, Google App Ads, Spotify, and affiliate channels. Transitioned from 100% web focus to native iOS and Android campaigns as the product matured.

Results

• Multi-channel acquisition across 5+ platforms
• Successful web-to-app transition
• Testing across paid, affiliate, and incentive channels

Platforms