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Why Marketers Shouldn’t Blindly Follow Google’s Recommendations

1/26/2023

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​As a performance marketing consultant, I spend a lot of time working with clients on their Google Ads. One of Google’s newer features is its automated recommendations for marketers. These suggestions are intended to help optimize your account and increase your return on investment (ROI). However, it’s important to understand that not all of Google’s … Continue reading
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    Mark harnett​

    Experienced online marketer with an analytical approach to driving profitable customer acquisition through rigorous testing, landing page and registration testing and improvements as well as customer value and retention analysis ​


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