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Is Your Digital Agency Paid as Percentage of Media Spend? Watch for These 5 Red Flags

12/19/2018

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Do you pay your digital agency based on a percentage of the media budget they spend? If so, their incentives may be misaligned with yours, and it can lead to these common mistakes. Red Flag #1: Blending branded and non-branded search results. Is your search agency breaking out results by branded versus non-branded terms? If not, … Continue reading
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    Mark harnett​

    Experienced online marketer with an analytical approach to driving profitable customer acquisition through rigorous testing, landing page and registration testing and improvements as well as customer value and retention analysis ​


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