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Helped the team at Cognito drive patient referrals for their Phase 3 Alzheimers study by rigorously testing ad creatives and then optimizing the budgets and targeting. The team has successfully met their interim enrollment goal, due in large part to these campaigns.
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Built Facebook ad campaigns to drive tele-health doctor appointments for Swing Care’s Fibromyalgia treatment plans. Developed deep funnel conversion points and disqualifying questionnaire answers to ensure high quality leads, then optimized the ad creative, geography and budget to enable Swing to grow significantly since launch.
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Managed multi-million dollar Meta and Google ad campaigns to drive high quality applications to Quantic's groundbreaking MBA programs.
Quantic is a very data driven and analytical company that already had a focus on the ROAS of their channels and campaigns. Drak Marketing helped instrument the Meta and Google platforms to optimize and report against ROAS goals, and also developed Data Studio reporting to support the key geographies and programs being advertised. |
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Developed and launched a Facebook campaign to drive medical trial participants. Resulting campaign was wildly successful and recruited many extra patients within a tight window and under budget.
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Managed the acquisition efforts for Upturn high volume consumer credit dispute website and app. Developed tests on flow and creative and acquisition channels, including (Apple Search Ads, Facebook, Google App ads, Spotify and affiliate and incentive channels). Initially 100% focused on the web app, but transitioned to native IOS and Android App Install campaigns as the product matured and gained traction in the marketplace.
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SPARKDeveloped ads, testing and bidding strategies to help Spark Grills sell out of their top rated charcoal grill.
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