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Retargeting Ads: Don't Overpay for Customers

3/20/2018

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You may hear that retargeting provides amazing click-through rates, higher conversion rates and better ROI. (See CMO, OkDork, PPC Mode, Hubspot.) These bastions of marketing knowledge are misleading you! One thing that’s missing is that advertisers may be overpaying for customers coming from retargeting ads. As a rule of thumb, you should only pay about … Continue reading
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    Mark harnett​

    Experienced online marketer with an analytical approach to driving profitable customer acquisition through rigorous testing, landing page and registration testing and improvements as well as customer value and retention analysis ​


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