Retargeting Ads: Don't Overpay for Customers

You may hear that retargeting provides amazing click-through rates, higher conversion rates and better ROI. (See CMO, OkDork, PPC Mode, Hubspot.) These bastions of marketing knowledge are misleading you! One thing that’s missing is that advertisers may be overpaying for customers coming from retargeting ads. As a rule of thumb, you should only pay about … Continue reading