Is Your Digital Agency Paid as Percentage of Media Spend? Watch for These 5 Red Flags

Do you pay your digital agency based on a percentage of the media budget they spend? If so, their incentives may be misaligned with yours, and it can lead to these common mistakes. Red Flag #1: Blending branded and non-branded search results. Is your search agency breaking out results by branded versus non-branded terms? If not, … Continue reading