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Trademark SERP Watch

Find competitors misusing your brand in search ads and draft the Google trademark complaint — right inside Claude. Evidence and all; it never auto-submits.

Add it to Claude — paste one URL

Works in claude.ai (Free → Enterprise) and Cowork. No code, no download.

https://drak-stack-monorepo-production.up.railway.app/mcp
  1. 1. claude.ai → Settings → Connectors → Add custom connector
  2. 2. Paste the URL above → Add (leave the auth fields blank)
  3. 3. In any chat, ask: “check if competitors are misusing my trademark ‘Neon One’ in search ads”

Prefer Claude Code? Install the skill locally

mkdir -p ~/.claude/skills
curl -sL https://drakmarketing.com/skills/trademark-serp-watch.tar.gz | tar -xz -C ~/.claude/skills
Download skillSKILL.md

Lands in ~/.claude/skills/trademark-serp-watch/, loads on next start.

How it works

  1. Step 1

    Look up the registration

    Resolves your brand to its live USPTO registration and surfaces every match — you confirm the right one.

  2. Step 2

    Sample live search ads

    Captures ads as actually served across cities — the only way to catch a mark inserted via keyword insertion.

  3. Step 3

    Classify against policy

    Reads each landing page and flags only genuine competitive use — reseller, review, and partner ads are left alone.

  4. Step 4

    Assemble a reviewed draft

    Builds an evidence dossier + a pre-filled Google complaint for you to review and submit.

What it does

  • USPTO registration lookup — never auto-picks the wrong mark
  • Live SERP capture that catches keyword-inserted brand mentions
  • Conservative classifier — won't flag reseller / review / partner ads
  • Per-candidate evidence dossier with screenshot and trigger term
  • Pre-filled Google Ads complaint for human review
  • Free to run — no API key or setup

Buy back your coffee break ☕

Free to run — but each run quietly racks up a little search cost on my end. If it saved you an afternoon, buy me a coffee.

$6.33 tip

Frequently Asked Questions

Does a competitor using my brand in their ad mean infringement?

Not by itself. Google allows the trademark in ad text for resellers, reviews, and partners — only competitive use violates policy, and that turns on the landing page. The tool classifies the page, so it won't push you to file on a permitted use.

Will it submit the complaint for me?

No, by design. The complaint is a legal attestation filed under the owner's identity, and Google requires a human to confirm. The skill stops at a reviewed, pre-filled draft.

What do I need to run it?

Claude Code. It calls a free hosted search service — no API key or setup. Power users can plug in their own SerpAPI key.